The title for this project is called EndoTalk. EndoTalk is a mini documentary set across three platforms, including Instagram, Twitter and a dedicated website to tie these three together.
Endometriosis is a medical condition that affects roughly ten percent of women worldwide. Tissue that is usually found in the uterus grows elsewhere through the pelvis causing infertility, chronic fatigue and extreme pain during the menstrual cycle. This condition has no cure and the only treatment and certain diagnosis is in the form of invasive surgery. Endometriosis impacts on all aspects of a woman’s life; it is not just the physical symptoms she has to deal with, but also financial, relationship, emotional and mental health aspects (Ameratunga, D., Flemming, T., Angstetra, D., Ng, S.‐K., Sneddon, A. (2017)).
Endometriosis has an alarmingly small amount of research funded by government bodies as well as a huge lack of awareness that spread through families, schools and doctors, creating a culture of pain acceptance and severe delays in diagnosis. EndoTalk is purely about raising awareness of this common condition and starting a genuine conversation through voxpop, interview, social media and engaging statistics.
We have chosen this topic to research after a discussion about the gender divide, both in Australia and elsewhere. After a member of our group told us about her own endometriosis and the severe delay in her diagnoses and invasive, temporary treatments we agreed to try and raise awareness through creating a discussion, both online and with members of the public.
The Instagram account will be full of short voxpop interviews asking diverse members of the public “what is endometriosis?”, all framed exactly the same. This will highlight the awareness of such a common condition and reveal an ethnographical fact sheet of awareness in certain demographics.
The Twitter account will have data and statistics presents as engaging motion graphics detailing diagnosis rates, average menstrual cycles, hormone changes, pain during sex, menstrual pains and fertility decline in suffers of endometriosis compared to non-sufferers. This will be spliced with slightly longer interviews with women who suffer from endometriosis and act as a platform to highlight the extent of the condition. This Twitter will also interact with other relevant accounts.
The website we build will act as a central location for the information we gather and will feature a short five minute documentary amalgamating all the information we gleaned from our social medias combined with independent research and resources.
All interviews will be shot in Melbourne CBD and surrounding suburbs.
Ameratunga, D., Flemming, T., Angstetra, D., Ng, S.‐K., and Sneddon, A. (2017) Exploring the impact of endometriosis on partners. J. Obstet. Gynaecol. Res., 43: 1048–1053. doi: 10.1111/jog.13325.